Cass Holland, widely known for her work as a beverage cart attendant at a golf course in Henderson, Nevada, has leveraged her everyday job into a growing social media presence — turning what many would consider a typical service role into a unique content platform.
Turning Work Into Content
Over the past few years, Holland has regularly posted videos to TikTok and YouTube that document her daily work: interacting with golfers, offering drinks, navigating the golf course in her cart, and sharing behind-the-scenes glimpses of her day.Her content combines service industry realities with personality, humor, and a polished visual style — helping her stand out among creators. Because of this, she has attracted a large following. As of the last reports, she had over 2 million followers on TikTok. She uses her platform to showcase the “cart girl” role in a positive light, emphasizing the hustle, interactions, and often-unseen dynamics of working in a golf course environment.
Business Moves and Partnerships
What began as content creation has evolved into more structured branding. Holland has formed a limited liability company (LLC) for her personal brand and is exploring product lines in partnership with mentors and collaborators. One intriguing product in development is a spray-on body glitter that her team nicknamed “hug repellant” — intended to prevent overly enthusiastic affection from golfers.
She also carefully curates sponsorships and paid content, avoiding “quick cash” deals in favor of partnerships that align with her brand values. In addition, she accepts invitations to serve her cart-girl role at charity golf events, special tournaments, or high-profile gatherings (for example, she’s been involved with events like NASCAR and music festivals) as part of her promotional and service activities.
Challenges and Unique Positioning
While many might view a beverage cart position as a temporary or side gig, Holland challenges that perception. She treats it as a platform for storytelling, entrepreneurship, and audience engagement. She emphasizes authenticity, showing both ups and downs, and connecting with viewers who may not typically relate to golf or the service industry.
Her audience is not limited to golfers; a large portion is women or viewers who enjoy lifestyle content, behind-the-scenes work, and personal narratives. The fact that she draws interest from outside traditional golf circles underscores her ability to take a niche role and make it broadly appealing.
The “Recent Activity” Angle
While there is no public information about a brand-new event or project in just the past few weeks, her ongoing work continues to evolve:
- She continues posting content regularly, sharing moments from her work on the course and her brand ventures.
- She’s developing new products under her brand umbrella, expanding beyond content into merchandise and physical goods.
- She participates in expanded appearances or events beyond her base golf course role.
- Her growth and positioning as a social media influencer in a service-industry role remains her central “activity” — building audience, credibility, and monetization.
If you like, I can dig deeper and try to find a very recent news event (2025) specifically about Cass Holland and provide an updated article. Do you want me to do that?
