Cass Holland, widely known as a golf course “cart girl” and now a rising TikTok star, is capturing attention not only for the content she creates but also for the way she is building her career and personal brand.
(Las Vegas Review-Journal, Business Insider)
Life and Work
Holland’s journey began after the COVID-19 pandemic, when she lost her previous job. She started working as a cart girl at Chimera Golf Club in Henderson, Nevada, serving drinks to golfers and sharing snippets of her daily life on the course. These posts showcased not only her work but also the unique interactions she had with customers.
(Business Insider, Las Vegas Review-Journal)
The Path to TikTok Fame
One of her videos, recounting a work experience, went viral and encouraged her to keep posting regularly. Over time, she built a massive following, reaching millions of followers and likes on TikTok.
Unlike many influencers, Cass chooses her brand partnerships carefully. She emphasizes authenticity in her content rather than chasing “quick cash,” making sure that any collaboration feels genuine to her audience.
(Business Insider, Las Vegas Review-Journal)
Income and Ambitions
In addition to her base salary as a cart girl, a significant portion of Holland’s income comes from tips, which can sometimes reach impressive amounts—especially during hot summer days or large events.
She has also begun collaborating with the golf club’s owner to establish a more structured business model, including contracts and product ideas she wants to promote. Some of the creative concepts mentioned include a spray-on body glitter and even a playful “hug repellant” spray designed to prevent unwanted contact during photo moments.
(Las Vegas Review-Journal)
Impact and Audience
Interestingly, Holland’s following is not limited to golf enthusiasts. She estimates that around 70% of her audience are women, many of whom don’t play golf but are drawn to her storytelling, positivity, and engaging personality.
Her influence has even impressed the golf club’s management to the point of offering customers the chance to book tee times specifically on days when Cass is working—proof of her growing star power both online and offline.
(Las Vegas Review-Journal)
